Dr.Valters Kaže brings a wealth of experience from both the business and academic worlds. His business career has spanned C-Level strategy, sales, and marketing leadership roles at top international companies in the financial services and FMCG sectors, including RSA Group (insurance), SEB Bank (banking), SPI Group, and Amber Beverage Group (FMCG). Since 2011, he has been the managing partner at Ex Novo innovation consultancy, known for developing and deploying state-of-the-art AI solutions to interpret consumer behaviour and utilise psychometric data for education, sales and marketing efficiency, AI-assisted HR decisions, and learning personalisation based on human values and skills.
His academic career has been intertwined with business endeavours since 1996, as a researcher and professor at the leading business schools in the Baltic States. Besides being a full professor of business and the lead researcher in digital technologies and innovation, he holds the role of Vice-Rector for Research and Development at RISEBA University of Applied Sciences, the leading regional business school, which has been awarded 4-Palms of Excellence by Eduniversal, the highest regional ranking. He is an accredited expert by the Latvian Science Council in the field of economics and business. His research interests are consumer behaviour, AI-assisted behavioural research, and business strategy. He is the author of more than 40 international scientific publications, including several monographs.